The Rising Impact of Asia on New Zealand Sport

A new report from the Asia New Zealand Foundation Te Whītau Tūhono finds Asia is increasingly shaping global sports trends — but New Zealand needs to do more to help its sporting talent make the most of the region’s opportunities.

The ‘language of sport' is one that many Kiwis feel comfortable with, whether they play or are involved in sports themselves or enjoy supporting Aotearoa, New Zealand sportspeople from the sidelines or the couch. 

Sport is one of the key avenues for growing New Zealander's’ knowledge and understanding of Asia and to make the most of the exciting opportunities the region has to offers.

The research contained in The Rising Impact of Asia on New Zealand Sport draws on a wide range of sports sector representatives who have competed and worked in Asia, including athletes, coaches, administrators and media. It was commissioned to provide an overview of New Zealand’s current sports activity with Asia, and to start the conversation about how New Zealand’s sports sector can plan and prepare to thrive in Asia.