In 2003, at the request of then-Prime Minister Helen Clark, the Asia New Zealand Foundation — then known as Asia 2000 — ran the Seriously Asia initiative. It was a project designed to inject new ideas and energy into New Zealand’s connections across Asia. The initiative canvassed views from across the country and in Asia; helped to grow New Zealanders’ understanding of the region; and developed a set of recommendations to guide New Zealand’s engagement with Asia in the years that followed.
In recognition of the far-reaching changes that had taken place in New Zealand and Asia over two decades, in 2022 the Asia New Zealand Foundation launched Seriously Asia Revisited. This project brought together a cross-section of informed voices from across Aotearoa to discuss how best position New Zealand for success in Asia in the coming decades.
Seriously Asia Revisited is structured around the themes of the original Seriously Asia in 2003. As well as Trade, Tourism and Investment, the themes are:
Find out more about Seriously Asia Revisited