New Zealanders’ Perceptions of Asia
and Asian Peoples 2010


The 2010 edition of the Perceptions of Asia research report conducted by the Asia New Zealand Foundation yearly with input from Colmar Brunton. The report covers the year 2010-2011.

This research report presents the 2010 results of the annual ‘Perceptions of Asia’ survey conducted for the Asia New Zealand Foundation (Asia:NZ). It is an up-to-date snapshot of public opinion on New Zealand’s relationship with Asia and the importance of Asia to New Zealand’s future, and public perceptions regarding the peoples of Asia and how they contribute to New Zealand.