With a free trade agreement between New Zealand and India under discussion, there is a strong need for a deeper understanding of India’s markets.
This study covers top performing New Zealand businesses across a range of industries. Companies include Gallagher Group, Fisher and Paykel Healthcare Ltd, Vista Entertainment Solutions, Cadmus Electronic Systems, and others. The study also includes matched pairs including their business partners in India. In this way, it is possible to learn from New Zealand businesses as well as gain insights from their Indian partners.
Author: School of Marketing and International Business Victoria University of Wellington