Getting to Know the Neighbours
Building New Zealand-Asian business relations

The rapid rise in Asian economies is creating unprecedented opportunities for New Zealand businesses. In the first in a series on business culture in Asia, Rod Oram argues that New Zealand businesses need a combination of both hard business skills and soft cultural skills in order to tap into the Asian economy.

Through interviews with representatives from companies that are already engaged with Asia, this research report identifies the opportunities and analyses the issues that arise.

Dr Andrew Butcher spoke to Rod Oram about who our neighbours are, the common interests we share, and the opportunities and hurdles that New Zealand companies face in Asia