The first paper in this Asia:NZ Outlook series on the Business Culture in Asia highlights the different challenges that Asian markets present to New Zealand firms, compared with the more traditional Western markets.
Victoria University’s Dr Val Lindsay takes a look at the nature of Indian business culture, and what it means for New Zealanders wanting to do business there.
Lindsay suggests businesses must be prepared to adapt their practices and invest time and effort in understanding India’s business culture, which can vary considerably between regions and business segments.
By Dr Val Lindsay