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Samuel Yap-Choong

A data scientist that is proud to be New Zealand-born Chinese, Samuel Yap-Choong loves data and technology driven challenges. He is extremely passionate about transformation and machine learning and artificial intelligence for anyone and everyone, which he has done for local as well as global businesses. 

As general manager of data and analytics at MBM (a Publicis Groupe Media Agency), Samuel leads a seasoned team of analysts, data engineers, data scientists and digital specialists that build technical measurement solutions, and predictive models that drive revenue and growth for their clients.