Madeleine Patel
Delightable CEO and co-founder
Madeleine is the CEO and Co-founder of Delightable, an AI-powered customer intelligence platform helping beauty brands understand what their customers want, why they buy, and how to drive growth through personalised product discovery.
Madeleine brings over a decade of experience across data-driven marketing, customer insight and commercial strategy, spanning agency, consultancy and client-side roles.
She has led predictive data products, customer segmentation and insight programmes, as well as major behaviour-change campaigns including New Zealand’s award-winning Unite Against COVID-19 platform.
At Delightable, Madeleine leads company strategy, go-to-market, sales and operations, with a focus on translating complex customer data into actionable commercial insight.