South Korea visit for
baby-and-infant-sector entrepreneurs

The Asia New Zealand Foundation is offering up to five New Zealand baby and infant sector entrepreneurs the chance to visit South Korea.

The week-long programme will give participants a better understanding of the baby and infant sector in South Korea and a chance to connect with leading entrepreneurs in their field.

We are looking for Kiwi entrepreneurs who would benefit from learning about best practice in South Korea and have the potential to work internationally with their South Korean counterparts.

Applications close 6th December 2019.

About the trip

Participants will meet leading entrepreneurs in the baby and infant sector, attend the top baby expo in South Korea - the BeFe Baby Fair, as well as develop greater knowledge of the South Korean business environment and explore partnership opportunities in the region.

The BeFe Baby Fair in Seoul, South Korea, is South Korea's leading event of its kind and attracts over 80,000 visitors. It runs from 20 – 23 of February 2020.

The demand for high-end baby products in South Korea is on the rise with the baby and infant sector growing from 1 billion USD in 2009 to 2 billion in 2015, and average spending on each new-born doubling in that time.

Of the Fair’s 190 exhibitors, 40 percent are from overseas, making this a good opportunity for Kiwi entrepreneurs to explore the potential to do business in South Korea.

During the trip you will:

  • learn about the South Korean baby and infant sector
  • meet and network with entrepreneurs in South Korea
  • connect with government officials from New Zealand and South Korea
  • take time to understand the culture of the region and to connect with your fellow entrepreneurs.

By going on this visit you will:

  • grow you awareness and knowledge of doing business in the region
  • deepen your connections with key industry leaders and South Korean entrepreneurs
  • grow confidence as an entrepreneur and your ability to succeed offshore.

 The Foundation will work with the New Zealand Embassy in South Korea to deliver the programme.

Who can apply

Applicants must be:

  • aged under 40
  • an entrepreneur or business leader at CEO or senior management level in a New Zealand baby and infant industry business

Outstanding start-up entrepreneurs or emerging entrepreneurs will also be considered. No knowledge or experience of South Korea is expected. 

 Applicants must:

  • have New Zealand citizenship or permanent residency, but can be based offshore
  • be interested in connecting with entrepreneurs from other countries and exploring international business opportunities
  • be confident public speakers willing to engage in dialogue with entrepreneurs from other countries
  • be willing to contribute to the Foundation’s leadership and entrepreneurship programmes
  • be able to attend a pre-departure meeting in late Jan 2020 (currently looking at Wednesday 29 January).

Please read the full terms and conditions


The Asia New Zealand Foundation will fund the costs of successful applicants, including:

  • return economy airfare
  • domestic transport
  • accommodation
  • most meals and miscellaneous expenses.

Participants will need to cover their own spending money and insurance costs.

How to apply

 Applicants will need to fill in our online application form.

You will need to upload:

  • a letter indicating your interest in this opportunity, outlining why you would like to interact with baby and infant sector entrepreneurs in South Korea and where you see the potential to do business
  • a curriculum vitae
  • if you are not the CEO/founder, a letter of support from your company.

Selection process

Applications will be assessed by Asia New Zealand Foundation staff in consultation with external experts and the New Zealand Embassy in Korea.

About the YBLI programme

This opportunity is part of the Young Business Leaders Initiative (YBLI) programme.

The YBLI programme is delivered in partnership with the Ministry of Foreign Affairs and Trade.

The aim of the programme is to facilitate trade and build connections between business leaders and entrepreneurs in New Zealand and Asia. This is achieved through short, targeted visits to engage with a specific industry or sector-specific event.

The programme is reciprocal taking Kiwi entrepreneurs to Asia and bringing entrepreneurs from Asia to New Zealand.

The YBLI programme has been running for seven and a half years in Southeast Asia and has recently been extended to cover North Asia.

As of October 2019, 110 business leaders and entrepreneurs from all 10 Southeast Asian countries have visited New Zealand and 51 business leaders and entrepreneurs from New Zealand have travelled to Southeast Asia.


Email Ryan Smith: [email protected]