Amelia Rose Jory
Dulesé founder
Amelia is the founder of Dulesé, a natural personal care brand born from two of her biggest passions: wellness and sustainability.
Its hero product is an award-winning natural deodorant that has built a genuine underground army of passionate converts.
It started with a simple question: what are we actually putting on our skin, our body's largest organ, every day?
Digging into what was really inside daily "chemical rollers" convinced her we all deserved better. Two and a half years later, Dulesé was born. The name means Do less; less chemicals, less stress, less waste.
Amelia's background is in branding across Fonterra, Zuru Toys and Taylors Wines. She is from Dunedin and loves the South Island more than anywhere but recently moved to Sydney to launch Dulesé there.