Business research
This section is divided into business and market research and country-specific research.
Business and market research
- Tracking Study of Asian Business Graduates - Part two (2011)
This is the second of three reports commissioned by Asia:NZ to examine the study, work and life experiences of Asia-born New Zealand-educated business graduates. Survey participants have mostly positive attitudes to the quality of their education and employment. But better policies and practices are needed to facilitate the role that these young professionals can play in the development of Asia-New Zealand business relationships, says the second report.
Download the full report (PDF) or read the article with highlights from the research.
- Tracking Study of Asian Business Graduates - Part one (2010)
In August 2008, Asia:NZ commissioned International Student Ministries of New Zealand to begin a longitudinal tracking study of Asia-born New Zealand-trained business graduates.This first report discusses preliminary findings from the initial online survey of 131 students and 40 in-depth interviews.
Download the full report (PDF) or read highlights of the findings.
- Chinese Businesses and the Transformation of Auckland
This 2009 report to Asia:NZ surveys the experiences of Chinese business owners in Auckland. The valuable findings of this research include the extent to which these businesses rely on other Chinese, their reliance on international connections and their frustrations with some host institutions.
Download the full PDF or read the abstract.
- Asian Investment in New Zealand
A 2008 report to Asia:NZ by the NZIER examines inward foreign direct investment (IFDI) to New Zealand from Asian nations.
Download the full PDF or read highlights of the findings.
- Reality Check
How are New Zealand businesspeople perceived in a selection of key Asian markets? This 2007 report highlights some skill areas and personal qualities that could be improved on in order to take full advantage of business opportunities in Asia.
Download the full PDF or see additional analysis graphs.
- The Asian Dimension in New Zealand Business Education
This 2005 report assesses the quantity and quality of Asia-related business teaching, research, academic expertise and offshore connections. It is based on a survey of academic staff in New Zealand business schools.
Country-specific business research
More research is planned in the months ahead to cover strategically significant markets for New Zealand.
► South Korea
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South Korea: An Opportunity for New Zealand Business
The report urges New Zealand businesses to build a thorough understanding of the South Korean market and to gain an appreciation of the largely complementary trade relationship between the two countries.
Read the abstract and download the full PDF
► Japan
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Next Stop Japan: A Guide to Doing Business in Japan
This report, launched in August 2009, provides New Zealand companies with insights into how to do business in Japan.The guide is based on a series of interviews with representatives from companies in Japan and New Zealand from a range of industries.
Read the abstract and download the full PDF.
► China
- Effective Strategies for New Zealand Firms in China
This research project identifies success strategies for New Zealand's small internationalising firms (SIFs) in China (October 2005).
Download the full PDF or the executive summary.
► India
- India: A Rising Power
India's rise is capturing the imagination of commentators around the world. In this 2006 report, commissioned by Asia:NZ, Dr V. Nilakant outlines India's role in the global economy to help an outsider appreciate the potential, complexity and challenges of modern India.
- Next Stop India: Guide for New Zealand Business
With a Free Trade Agreement between New Zealand and India under discussion, there is a strong need for a deeper understanding of India’s markets. Two reports from the School of Marketing and International Business, Victoria University of Wellington, were published in 2006.
Download the India Opportunity report or the India Case Studies report. Asia:NZ provided support for a recent India Business Forum in Auckland through our business grants.

