Case studies

These case studies give examples of New Zealand firms doing business in Asia, and include five case studies from businesses who are members of the Business Education Partnership (BEP) initiative.

	Case study 5: Fonterra Asia is taking an increasingly large market share of Fonterra’s dairy products
	Case study 4: Augen Software Augen is a New Zealand-owned group of software services and product development companies based in New Zealand and Vietnam
	Case study 3: Zespri Japan was the entry point for kiwifruit into Asia, followed by Taiwan. More recently this has lead to markets in Singapore, Korea, and China
	Case study 2: ANZ In 2007, the ANZ made a calculated decision to become a significant player in Asia
	BEP Case study 1: Glidepath Baggage-handling equipment maker Glidepath has concentrated on Asia because it is expected to be the largest air travel market by 2020
	BEP initiative takes educators to key business events A round-up of educators' feedback from Go Global International Business Forum
	Tauranga businesses and schools forge partnerships Business Education Partnership formally introduced in the Bay of Plenty