Japan
Articles and case studies examing how New Zealand companies are doing business in Japan.
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Japan and New Zealand focus on a brighter futurePartnership forum an opportunity to overcome adversity |
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Invaluable advice for New Zealand exporters: "Think Japan"Seminar in Auckland on 3 August focussed on the potential of the Japanese market for innovative New Zealand companies. |
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Branding the key to success in JapanExporters widely acknowledge that Japan is a unique market with distinct requirements for successful brand building. |
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High yen: a risk or opportunity for Japan?It's hard to ignore headlines like Time magazine's "Why the Yen is Killing Japan Inc", but the news of these last few months hasn't all been bad. |