Action Asia Insights

Specific business knowledge and analysis of markets in Asia is essential for Kiwi businesses setting out to build a presence in Asia's highly competitive markets. In this section, we offer you articles by mostly Asia-based contributors who will examine various ways of doing business in Asia, provide information on how Kiwi companies are establishing a presence in the region and discuss important economic developments with significance to New Zealand.

In addition to our series of articles on Kiwi businesspeople in Asia, our Action Asia insights cover the following countries and regions:

China | Hong Kong | India | Indonesia | Japan | South Korea | Malaysia | Thailand | Southeast Asia

China

	Shift in New Zealand exports towards China How Chinese demand is helping New Zealand climb out of recession.
	Food safety and China: Levering New Zealand’s positive image Chinese interest in innovative, efficient and safe methods of food production.
	Specialised manufacturers find niches in China Kiwi companies selling value-added products enjoying the fruits of the boom.
	NEW: Cleaning up in China High-tech New Zealand companies providing some solutions to China's environmental challenges.
	Massey University MBA students gain from trip to China 24 students spent ten days taking in Shanghai, Suzhou and Wux.
	Helping exporters build a bridge to China Julian Nixon outlines a project of the Future Auckland Leaders Programme and what can be learned by New Zealand exporters to China.
	PROFILE: Andrew Grant Mr Grant occupies an influential place as managing director of McKinsey and Co in Shanghai
	The greening of Chinese consumers The Chinese government increasingly sees environmental issues as central to China's successful development
	Growing appetites New Zealand goods and food safety expertise are sought after in China
	John Key's visit to China In what was his first visit to China, Key met Chinese President Hu Jintao in Beijing's Great Hall of the People.

Hong Kong

PROFILE: Mark Wilson

Mark has been living in Hong Kong since 1997 and heads the Asian arm of US insurance giant AIG.

India

	NEW PROFILE: Robyn Bickford The joint general manager of the Amanbagh Amanresort in Rajasthan discusses her work.
	PROFILE: Peter Baker The Dunediner discusses the opportunities created in a country whose middle class is growing by 20 to 30 million people annually.
	NEW: Trading up in India New Zealand’s free trade talks with India will hot up in 2010. New Zealand is advised to think carefully about how it markets and communicates its free trade intentions.
	NEW: Exporting to India: finding the room in the elephant India would seem to have something to offer to almost every New Zealand exporter. Going local is imperative.

Indonesia

Balancing business opportunity with personal security

Some of the key considerations for New Zealand business exporting to the burgeoning Indonesian market in light of the July 2009 Jakarta bombings.

Japan

	Invaluable advice for New Zealand exporters: "Think Japan" Seminar in Auckland on 3 August focussed on the potential of the Japanese market for innovative New Zealand companies.
	Courting Japan's wine market A growing knowledge of Kiwi product make Japan an attractive destination for exporters.
	PROFILE: Neil Smith Neil wanted to overcome the inconvenience of dirt-covered sports fields in Japan and found himself catering for a huge demand for grass turf.
	PROFILE: Mike Harris Mike, who first went on a language study trip to Japan, now manages a popular year-round outdoor adventure centre with 50 staff.
	Branding the key to success in Japan Exporters widely acknowledge that Japan is a unique market with distinct requirements for successful brand building.
	High yen: a risk or opportunity for Japan? It's hard to ignore headlines like Time magazine's "Why the Yen is Killing Japan Inc", but the news of these last few months hasn't all been bad.

South Korea

	Zespri applies New Zealand growing methods in South Korea Nigel Costley explains that kiwifruit is a premium product this fast growing market.
	NEW: In a trade deal with South Korea, New Zealand may find small is beautiful Seoul based freelance reporter Andrew Salmon on the prospects for the FTA as the third round of negotiations begin.
	NEW: North Korea: Barely open for Business A look at the current level of foreign business activity in North Korea and how South Korean companies are interacting with the Northern state.
	Cracking the Korean market Korean and New Zealand business people share their experiences
	Korea and New Zealand to negotiate FTA in Seoul New Zealand businesses have swung in behind the push for a free trade agreement with Korea.